On Diamonds and Happiness – #slowtofast Episode 1

Welcome to #slowtofast

First of all, welcome to our podcast #slowtofast. It will be ten episodes of our thoughts, ideas and experiences of product development in a fast moving digital business. We are Marcus Castenfors, Head of Product Design and Dennis Hettema, Chief Innovation Officer at Nordnet. Each episode will be 20-30 minutes long (at least we’ll try to stop talking in time), and will be released every other Monday.

A few words on this first episode, cryptically titled “On Diamonds and Happiness”.

Why the name #slowtofast?

Our reality is that we are living in inspiring and yet challenging times. Startups and pure digital companies are challenging traditional industries. AirBnB is challenging the way hotels are run, Uber is turning the transportation industry upside down, Netflix is changing the way we consume media and Amazon how we buy products, the list goes on.

So, what is the secret of these companies’ success?

What is their competitive advantage? The fundamental reason of their success is their speed. They have the velocity to rapidly adapt and to quickly take products to market.

#slowtofast is about our journey at Nordnet adapting to this reality, but also how your organization can apply tactics to deliver more value to your customers at a faster rate.

Design sprints and blame games

mugWe start the first episode by letting you know what keeps us busy at the moment. For Marcus’ part, it’s all about design sprints. He takes us through what that is, and how design can be a team sport. He also tells the amazing story of the $300 Million button.

Dennis is busy killing the blame game, measuring happiness and actually increasing happiness with the help of diamonds. All with his obsessed focus to deliver customer value at a faster pace.

Listen to the episode

Listen to #slowtofast via Podcaster, Soundcloud or lots of other apps. Or directly here:


We use a lot of terms and references in this episode. Dive in to our world using these links:

The Lean Startup Methology

Don Reinertsen, The Big Ideas Behind Lean Product Development

$300 Million Button

Product Hunt Episode 44: Matt Mullenweg

The Design Sprint

Edwards Deming

The Toyota Production System (Lean Manufacturing)

The Theory of Constraints

Trust & Product Design (Goalfest)

The Happiness Metric

Throughput Accounting

What should we talk about next?

Let us know what to talk about next, by writing a comment below or using the hashtag #slowtofast.

Thanks for listening,

Marcus and Dennis

Follow us on Twitter: @mcastenfors and @dhettema

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